Hidden Brain The Hidden Brain helps curious people understand the world – and themselves. Using science and storytelling, Hidden Brain's host Shankar Vedantam reveals the unconscious patterns that drive human behavior, the biases that shape our choices, and the triggers that direct the course of our relationships.

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A conversation about life's unseen patterns

Researchers say we often recognize peer pressure in the actions of others — but not in our own choices. xubingruo/Getty Images hide caption

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Fashion Statement: Putting Your Mouth Where Your Money Is

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Mechanical Sex: The Relationship Between Intercourse And Intimacy

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Modern psychology shows that we all have a little bit of Narcissus in us. Most of us like people who remind us of ourselves — whether that is someone else with the same name or the same birthday. Renee Klahr/NPR hide caption

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Renee Klahr/NPR

A recent study found that black doctors were more effective than non-black doctors at convincing black men to use preventative health services. Angela Hsieh hide caption

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Angela Hsieh

People Like Us: How Our Identities Shape Health And Educational Success

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New research suggests that early investments in children's education can have benefits that last for more than one generation. Angela Hsieh hide caption

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Angela Hsieh

Would you eat a cricket? Parth Shah hide caption

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Parth Shah

Yum and Yuck: The Psychology Of What We Eat...And What We Spit Out

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Why It's Time To Think About Self-Driving Cars In Regards To Parking

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Since The 1960s, Researchers Track Perry Preschool Project Participants

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Why are some warnings heard, while others are ignored? Angela Hsieh/NPR hide caption

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Angela Hsieh/NPR

How To See The Future (No Crystal Ball Needed)

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The myth that vaccines cause autism has persisted, even though the facts paint an entirely different story. Renee Klahr hide caption

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Renee Klahr

Facts Aren't Enough: The Psychology Of False Beliefs

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Muslim women praying together in Istiqlal mosque, Jakarta, Indonesia. Afriadi Hikmal/Getty Images hide caption

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Angela Hsieh/NPR

Social psychologist Keith Payne says we have a bias toward comparing ourselves to people who have more than us, rather than those who have less. Marcus Butt/Getty Images/Ikon Images hide caption

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Marcus Butt/Getty Images/Ikon Images
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The cereal ads we saw when we were 5 years old can still influence our buying decisions at 50. Phillip Waterman/Getty Images/Cultura RF hide caption

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Phillip Waterman/Getty Images/Cultura RF

This Is Your Brain On Ads: How Mass Marketing Affects Our Minds

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Courtesy of Pottermore.com

What are the reasons for the dramatic decline in anti-gay bias in the United States? Photographer: Andrew Harrer/Bloomberg via Getty Images Bloomberg/Bloomberg via Getty Images hide caption

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Bloomberg/Bloomberg via Getty Images

A copy of the final edition of the Rocky Mountain News sits in a newspaper box on a street corner in Denver, Colorado. John Moore/John Moore/Getty Images hide caption

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Stop The Presses! Newspapers Affect Us, Often In Ways We Don't Realize

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After a long history of civil war and corruption, many Liberians didn't trust their government's attempts to control Ebola. John Moore/Getty Images hide caption

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In March of 2017, the two sets of Bogotá twins, Jorge, William, Carlos and Wilber (left to right), gathered to celebrate Carlos's graduation. Diana Carolina/St. Martin's Press hide caption

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