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Online Shopping And The Power Of Amazon An NPR/Marist poll measures how we shop online and the influence of Amazon.
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Online Shopping And The Power Of Amazon

What Americans Told Us About Online Shopping Says A Lot About Amazon

Close to two-thirds of Americans say they've bought something on Amazon, according to a new NPR/Marist poll. That's more than 90 percent of America's online shoppers. James Yang for NPR hide caption

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James Yang for NPR

What Americans Told Us About Online Shopping Says A Lot About Amazon

Of Americans who shop online, 92 percent have shopped on Amazon, according to a new NPR/Marist poll that shows the company creating new shopping habits and retaining a striking amount of trust.

What Americans Told Us About Online Shopping Says A Lot About Amazon

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Online Shoppers Say They Rarely Return Purchases. Why?

In a new NPR/Marist poll, 91 percent of American online shoppers said they "never" or "only rarely" return things they buy online. Frank Ramspott/Getty Images hide caption

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Frank Ramspott/Getty Images

Online Shoppers Say They Rarely Return Purchases. Why?

Retailers say returns are costing them a fortune. But in a new NPR/Marist poll, about 90 percent of online shoppers say they rarely or ever return orders. For many, it's not worth the hassle.

Online Shoppers Say They Rarely Return Purchases. Why?

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Online Big Spenders Tend To Be Men, NPR/Marist Poll Shows

Nearly three out of 10 online shoppers have taken the plunge to buy an item that costs $1,000 or more. Men are twice as likely as women to press click and buy a big-ticket item, according to a new NPR/Marist poll. erhui1979/Getty Images hide caption

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erhui1979/Getty Images

Online Big Spenders Tend To Be Men, NPR/Marist Poll Shows

Nearly 3 out of 10 online shoppers have taken the plunge to buy an item that costs $1,000 or more. Men are twice as likely as women to buy a big ticket item online, according to a new NPR/Marist poll.

Online Big Spenders Tend To Be Men, NPR/Marist Poll Shows

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This Fashion Brand Grew On Instagram With Help Of Celebs, Relatable Models

Growing up, Gabriella Lascano says she was told she should model. But all she could think was, "I'm fat. Like, models aren't fat." Now, she's an Instagram model for Fashion Nova. Antonio Foster/Instagram hide caption

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This Fashion Brand Grew On Instagram With Help Of Celebs, Relatable Models

Fashion Nova was among the top-trending fashion brands online in 2017. How did a retailer with only five stores get so popular? Associating its brand with Cardi B and Kylie Jenner didn't hurt.

This Fashion Brand Grew On Instagram With Help Of Celebs, Relatable Models

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Amazon Is More Than A Shopping Site. It's A Search Engine Too

NPR-Marist poll finds that almost half of online shoppers go to Amazon first when they look for an item. Other search engines know what customers look for but Amazon knows what they ultimately buy.

Amazon Is More Than A Shopping Site. It's A Search Engine Too

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When It Comes to Clothes, Amazon Is Not The First Choice For Online Shoppers

A new NPR poll shows clothes and shoes are the main things Americans buy online. Regular Amazon shoppers say they often go elsewhere to buy clothes and shoes, but some of them don't realize that they are in fact shopping at Amazon, which owns Zappos, and a few smaller labels Lark & Ro.

When It Comes to Clothes, Amazon Is Not The First Choice For Online Shoppers

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