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Each year, Pantone selects a color meant to reflect the trends, moods and happenings in the zeitgeist. Pantone Color Institute hide caption

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Pantone Color Institute

Art & Design

Pantone's 2025 color is Mocha Mousse: How the company sold color to the world

December 5, 2024 • Pantone isn't the only color system of its kind. But thanks to an innovative founder and savvy marketing, it's become the industry standard.

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The company that owns colors

July 19, 2024 • In 2022, artist Stuart Semple opened up his laptop to find that all his designs had turned black overnight. All the colors, across files on Adobe products like Photoshop and Illustrator, were gone. Who had taken the colors away? The story of what happened begins with one company, Pantone.

The company that owns colors

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How and why Pantone picked 'Viva Magenta' as its 2023 color of the year

The Pantone Color Institute has been identifying colors of the year for the last two decades. Their pick for 2023 is a shade of magenta. Pantone hide caption

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Pantone

Art & Design

How and why Pantone picked 'Viva Magenta' as its 2023 color of the year

December 2, 2022 • After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time."