pantone

Friday December 2, 2022

The Pantone Color Institute has been identifying colors of the year for the last two decades. Their pick for 2023 is a shade of magenta. Pantone hide caption

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Pantone

Art & Design

How and why Pantone picked 'Viva Magenta' as its 2023 color of the year

December 2, 2022 • After much research and consideration, the Pantone Color Institute has revealed the color of the year for 2023. It calls Viva Magenta "an unconventional shade for an unconventional time."