In 2019, Barneys New York went under. But its name lives on under a new owner that specializes in buying and recharging dying brands. Spencer Platt/Getty Images hide caption toggle caption Spencer Platt/Getty Images Business Bankrupt and loving it: Welcome to the lucrative world of undead brands November 2, 2023 • Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business. Bankrupt and loving it: Welcome to the lucrative world of undead brands Listen · 4:01 4:01 Toggle more options Download Embed Embed <iframe src="https://www.npr.org/player/embed/1209684529/1209686487" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
Bankrupt and loving it: Welcome to the lucrative world of undead brands Listen · 4:01 4:01 Toggle more options Download Embed Embed <iframe src="https://www.npr.org/player/embed/1209684529/1209686487" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
