Taylor Swift attends the Super Bowl 58 in Las Vegas on Sunday. Ashley Landis/AP hide caption
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Taylor Swift hugs Kansas City Chiefs player Travis Kelce after a game last month against the Baltimore Ravens as she wears a diamond bracelet designed by Wove, a company founded by two former U.S. Army Rangers. Rob Carr/Getty Images hide caption
Vets' jewelry company feels the 'Swift effect' after the singer wore diamond bracelet
Fans hold up signs during the NFL game between Miami Dolphins and Kansas City Chiefs in Germany in November. Kirill Kudryavtsev/AFP via Getty Images hide caption
Travis Kelce and Taylor Swift celebrate after the Kansas City Chiefs defeated the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium in Maryland on Sunday. Patrick Smith/Getty Images hide caption
Taylor Swift performs during her Eras Tour in Nashville, Tenn. Swift is 'Time' magazine's Person of the Year. George Walker IV/AP hide caption
Taylor Swift reacts during a game between the Los Angeles Chargers and Kansas City Chiefs at Arrowhead Stadium in Kansas City, Mo., on Oct. 22. Jamie Squire/Getty Images hide caption