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Taylor Swift hugs Kansas City Chiefs player Travis Kelce after a game last month against the Baltimore Ravens as she wears a diamond bracelet designed by Wove, a company founded by two former U.S. Army Rangers. Rob Carr/Getty Images hide caption

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Rob Carr/Getty Images

Vets' jewelry company feels the 'Swift effect' after the singer wore diamond bracelet

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Fans hold up signs during the NFL game between Miami Dolphins and Kansas City Chiefs in Germany in November. Kirill Kudryavtsev/AFP via Getty Images hide caption

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Kirill Kudryavtsev/AFP via Getty Images

Travis Kelce and Taylor Swift celebrate after the Kansas City Chiefs defeated the Baltimore Ravens in the AFC Championship Game at M&T Bank Stadium in Maryland on Sunday. Patrick Smith/Getty Images hide caption

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Patrick Smith/Getty Images