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Caitlin Clark. Deodorant locked up in a drugstore. Elsa/Getty Images; Angela Weiss/AFP via Getty Images/Getty Images hide caption

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Elsa/Getty Images; Angela Weiss/AFP via Getty Images/Getty Images

Caitlin Clark, pictured autographing sneakers before the WNBA draft last Monday, is helping drive demand for the league's ticket sales and TV coverage. Adam Hunger/AP hide caption

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Adam Hunger/AP