Accessibility links

SXSW SXSW
Stories About

SXSW
Oh Yeah (Yeah Yeahs)! New Apple iPhone 5 Ad Features NPR Music's SXSW Showcase

Screenshot from Apple's "Photos Every Day" iPhone 5 ad picturing a scene from the Yeah Yeah Yeahs performing at NPR Music's SXSW 2013 Stubbs Showcase. Screenshot via apple.com hide caption

toggle caption
Screenshot via apple.com

NPR Extra

Oh Yeah (Yeah Yeahs)! New Apple iPhone 5 Ad Features NPR Music's SXSW Showcase

That's right folks, while you were busy dancing your face off at the Yeah Yeah Yeahs' sole SXSW performance this year (or perhaps from the safety of someplace more private), Apple was capturing footage for their new iPhone 5 ad. Watch for us around 25 seconds into the video.

Controlling Your Computer With A Wave Of Your Hand

Festival attendees experiment with Leap Motion technology. Elise Hu/NPR hide caption

toggle caption
Elise Hu/NPR

All Tech Considered

Controlling Your Computer With A Wave Of Your Hand

The Leap Motion Controller senses and tracks hand motions to allow users to browse the Web, play games and open documents. It represents another step in a goal of computer scientists: to make interactions with machines feel natural and easy, and to take away the barriers between humans and computers.

Controlling Your Computer With A Wave Of Your Hand

Listen · 3:55
  • Download
  • <iframe src="https://www.npr.org/player/embed/173958670/173986206" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
In Open Source Rocket Competition, Collaboration Takes Off

A screenshot shows how a team would track changes to its rocket project on a Sunglass platform. Sunglass hide caption

toggle caption
Sunglass

All Tech Considered

In Open Source Rocket Competition, Collaboration Takes Off

The challenge, launching during the SXSW festival Saturday, asks anyone with an Internet connection to try to create a rocket engine. The 3-D designs can be edited by users around the globe, a model the organizers hope will decrease the cost of space innovation and unleash "untapped potential around the world."