Bottles of M75 on sale at a shop in Gaza City. The fragrance is named for the rockets fired from Gaza into Israel. Ashraf Amra /APA /Landov hide caption toggle caption Ashraf Amra /APA /Landov The Two-Way Sales Soar In Gaza Of Fragrance Named For Rocket Fired At Israel December 13, 2012 M75 fragrances for men and women get their name from rockets fired from Gaza into Israel in November. Sales have been soaring, shopkeepers say. No, they don't smell like rocket fuel. They're citrus-scented.