Republican presidential candidate Ben Carson's campaign has been a fast-adopter of targeting people on Facebook. He has more than 4 million likes on the social media site, more than any other candidate.
Jeb Bush has struggled this summer in the GOP primary race, falling from front-runner to back of the pack. But a superPAC supporting him is coming to the rescue, dumping in $24 million in TV ads.
Addressable TV advertising technologies, which allow advertisers to selectively target audiences and serve different ads within them, are poised to play a bigger role in political campaigns.
Sen. Mark Pryor, D-Ark., speaks in Stuttgart, Ark., in August. Pryor's latest ad in his re-election campaign hammers his GOP opponent's position on the government shutdown.
The Campaign to Defeat Barack Obama, a small-donor PAC, has launched a bus tour to reach conservative voters in hotly contested states, while trying to raise money to launch an anti-Obama TV ad.
Yfat Yossifor/Courtesy of Mlive.com
Will these Green Bay fans be cheering as much as they did during the 2011 Super Bowl when their beloved Packer games are interrupted by local political ads this fall?
Matt Ludtke/Getty Images