Campaign Campaign

Thomas Checkler, owner of The Old Village Barber in Worthington, Ohio, discusses the impact that the barrage of political ads have on him and his customers during the 2012 presidential election campaign. Mike Munden/AP hide caption

toggle caption
Mike Munden/AP

Addressable TV advertising technologies, which allow advertisers to selectively target audiences and serve different ads within them, are poised to play a bigger role in political campaigns. Matt Rourke/AP hide caption

toggle caption
Matt Rourke/AP