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Large casinos in Nevada are continuing their losing streak, reporting more than a billion dollars in losses for the most recent fiscal year. Here, a view of Paris Las Vegas, a hotel and casino located on the Las Vegas Strip. John Gurzinski/AFP/Getty Images hide caption

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John Gurzinski/AFP/Getty Images

How do you turn a casino into an economics lab? Get everybody to use a loyalty card, and start running controlled experiments. Jae C. Hong/AP hide caption

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Jae C. Hong/AP

From Harvard Economist To Casino CEO

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