Over three years, a campaign urged Howard County, Md., residents to pare back on sugary drinks — through ads, social media, health counseling and changes to what vending machines sold. And it worked.
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A screenshot from the video game Fallout 3 of a character standing near a Nuka-Cola machine. Soda machines appear in video games a lot more frequently than Jess Morrissette expected, so he decided to document this phenomenon.
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Berkeley, Calif., passed the nation's first soda tax in 2014. According to a new study, the tax has succeeded in cutting consumption of sugar-sweetened beverages. But there's uncertainty about whether the effect will be permanent.
When beverage companies like Pepsi create ad campaigns with stars like Beyonce, they're trying to appeal to youth, says Jennifer Harris of the Rudd Center for Food Policy & Obesity.
Berkeley's efforts to pass a penny-per-ounce tax on sugary drinks faced opposition with deep pockets — but it also got sizable cash infusions from some big-name donors.
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