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Under a new global structure, McDonald's is grouping markets in Germany where a new McDonald's Flagship Restaurant opened in March, with other high-performing countries such as Australia and Canada. Hannelore Foerster/Getty Images hide caption

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Hannelore Foerster/Getty Images

McDonald's says that same-store sales in its U.S. locations dropped nearly 5 percent in November, continuing a downward trend. Joe Raedle/Getty Images hide caption

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Joe Raedle/Getty Images

Big Mac Whacked: McDonald's U.S. Sales Continue To Slide

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Customers order food from a McDonald's restaurant in Des Plaines, Ill. The company has promised to start buying "verified sustainable beef" in 2016. Scott Olson/Getty Images hide caption

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Scott Olson/Getty Images

Protesters demonstrate at a McDonald's in New York on Dec. 5. Protesters staged events in cities nationwide, demanding a pay raise to $15 per hour for fast-food workers and the right for them to unionize. John Moore/Getty Images hide caption

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John Moore/Getty Images

McDonald's USA President Jeff Stratton responds to an employee who burst into an event. YouTube screengrab hide caption

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YouTube screengrab

Neil Gaiman is also the author of Coraline, American Gods, Anansi Boys,Stardust and M Is for Magic. He was born in Hampshire, England, and now lives near Minneapolis. Darryl James/Getty Images hide caption

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Darryl James/Getty Images