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Can Musicians Rely On Viral Videos?

Ok Go performing "What to Do" -- through the use of only bells -- off their self-titled debut album. Ciro Boro - photo/flickr hide caption

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Ciro Boro - photo/flickr

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Can Musicians Rely On Viral Videos?

If there's one band that music fans may recognize more for their videos than music. it's Ok Go. They've danced, marched, and jumped creative ways -- and now have the viral video formula down pretty well. But is it worth the effort in the long run?