"We don't collect a lot of your data and understand every detail about your life. That's just not the business that we are in," says Apple CEO Tim Cook, shown here at the NPR offices in Washington, D.C., on Thursday. Ariel Zambelich/NPR hide caption
Tim Cook
Thursday
Thursday
CEO Tim Cook discusses Apple TV during the Apple event in San Francisco on Wednesday. Eric Risberg/AP hide caption
Monday
A video about the Apple Watch is shown during an Apple special event in Cupertino, Calif. Justin Sullivan/Getty Images hide caption
The 2014 Tech Trends We'll Still Be Talking About Next Year
Thursday
Apple CEO Tim Cook waves to a crowd before he is honored by the Alabama Academy of Honor at the Alabama state Capitol on Monday. Brynn Anderson/AP hide caption