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A single modest meal for a doctor was associated with a higher likelihood he or she would prescribe Crestor, a cholesterol drug, instead of a generic. Daniel Acker/Bloomberg via Getty Images hide caption

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Daniel Acker/Bloomberg via Getty Images

Now that Eli Lilly & Co.'s antidepressant Cymbalta and some other blockbusters have gone generic, the company is spending less on promotional activities by doctors. Darron Cummings/AP hide caption

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Darron Cummings/AP

Drugmakers Slash Spending On Doctors' Sales Talks

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