Still life with ketchup. Not pictured: the bottle — or the fridge where many think the condiment ought to be kept. Alejandro De La Cruz/Flickr hide caption toggle caption Alejandro De La Cruz/Flickr The Two-Way Ketchup In The Fridge Or The Pantry? It's A Cold War February 8, 2017 By refrigerating some of its ketchup, the British grocer ASDA just wanted to "give everyone what they want." Instead, it stoked the flames of a long-simmering argument: where to keep the ketchup.