A real human brain on display at an exhibition in Bristol, England. Matt Cardy/Getty Images hide caption toggle caption Matt Cardy/Getty Images Opinion 13.7: Cosmos And Culture What's Behind The Invention Of 'Neuroscience Care'? March 22, 2013 Is "neuroscience care" a new kind of care? A new medical speciality? Or a new kind of marketing? Commentator Alva Noë says: don't believe the hype.