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Pink ribbon breast cancer awareness

Lori Wallace says it's frustrating to constantly hear messages in ads for hospitals that imply her cancer would go away if she were just more positive and tried harder. Sam Harnett/KQED hide caption

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Sam Harnett/KQED

The Painful Side Of Positive Health Care Marketing

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Women participate in a breast cancer fund-raising in Denver in 2011. Despite decades of awareness campaigns, the survival rate for women with metastatic breast cancer hasn't improved. Helen H. Richardson/Denver Post/AP hide caption

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Helen H. Richardson/Denver Post/AP

Coalitions of patient advocates now help steer research funding toward particular projects. Lilli Carré for NPR hide caption

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Lilli Carré for NPR

Breast Cancer Patients Seek More Control Over Research Agenda

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