Siri, Alexa and Cortana all started out as female. Now a group of marketing executives, tech experts and academics are trying to make virtual assistants more egalitarian.
Donald Iain Smith/Getty Images/Blend Images
Smartphone assistants like Siri will give you a national help line to call when you bring up suicide. But they have trouble recognizing other things, like rape or physical abuse.
Michael Nagle/Getty Images