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Like So Much This Year In The NFL, The Pandemic Is Taking A Toll — On Super Bowl Ads

Tampa Bay Buccaneers quarterback Tom Brady reacts after winning the NFC championship against the Green Bay Packers in Green Bay, Wis., on Sunday. The Buccaneers will meet AFC champions Kansas City Chiefs Feb. 7 in Super Bowl LV. Jeffrey Phelps/AP hide caption

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Jeffrey Phelps/AP

The Coronavirus Crisis

Like So Much This Year In The NFL, The Pandemic Is Taking A Toll — On Super Bowl Ads

For the first time in 37 years Budweiser will not directly advertise its beer during the game. Other famous brands are also taking a pass.

Budweiser's Super Bowl Ad And The Great Debate Over What It Means To Be An American

A still from Budweiser's Super Bowl ad tells the story of one of Budweiser's founders. Budweiser via YouTube/ Screenshot by NPR hide caption

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Budweiser via YouTube/ Screenshot by NPR

The Salt

Budweiser's Super Bowl Ad And The Great Debate Over What It Means To Be An American

Despite taking some historical liberties, Bud's new ad about its founder gets some things right — like the hostility toward new immigrants and suspicion of their un-American ways (like drinking).

Super Bowl Ads Past And Present: How Do They Stack Up?

Many consider Apple's 1984 Super Bowl ad, directed by Ridley Scott, one of the best Super Bowl ads ever. YouTube hide caption

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YouTube

Television

Super Bowl Ads Past And Present: How Do They Stack Up?

Analysts say the Super Bowl ads this year are funnier and more star-studded than in the past.

Super Bowl Ads Past And Present: How Do They Stack Up?

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That Screaming Goat In Sprint's Super Bowl Ad? It's Actually A Sheep

If this farm animal, featured in the Sprint Super Bowl ad, could talk, it would say: "Baaaaaad news for all the people who think I'm a goat. I'm really a sheep!" via Youtube hide caption

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via Youtube

Goats and Soda

That Screaming Goat In Sprint's Super Bowl Ad? It's Actually A Sheep

Two Super Bowl ads appeared to feature a screaming goat. In fact, one of them was a sheep. A goat and sheep guru explains why it's hard to tell the difference — and what makes 'em scream.

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

The Full House cast John Stamos, Bob Saget and Dave Coulier are featured in Dannon's Superbowl ad. OikosYogurt/Youtube hide caption

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OikosYogurt/Youtube

The Salt

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

Advertising during the big game is traditionally the realm of beer, chips and soda. But better-for-you foods will also make a play for viewers' wallets this year. Expect clever ads pitching nuts, yogurt and whole grain cereals.

Super Bowl Ads Go Healthy: Selling Yogurt With A Steamy Kiss

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Wacky Super Bowl Ads Are Already Getting Serious Play

The Volkswagen Super Bowl 2013 commercial is among the ads that already surfaced on social media. Some critics say its racial tone is demeaning. Volkswagen via Youtube hide caption

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Volkswagen via Youtube

The Two-Way

Wacky Super Bowl Ads Are Already Getting Serious Play

Spoiler alert: A few Super Bowl commercials have launched on social media well before Sunday's big game. Ad industry watchers say the multi-million-dollar spots are meant to be entertaining, but a few of the ads are already controversial.

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