People were more likely to try mealworms — such as these mealworm chocolate truffles sprinkled with coconut — when the ad focused on taste and experience, a study showed.
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Jana Krocakova and Petra Plankova of Mamma HELP show off their new brew aimed at helping breast cancer patients undergoing chemo to "feel normal" and overcome their impaired sense of taste.
You're born with roughly 9,000 taste buds, and they're very good at regenerating — which is why you can recover the ability to taste just days after burning your tongue. But that changes as we age.
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Flavor wheels stem from lexicons, the carefully, often scientifically selected words used to describe a product, be it food, wine, carpet cleaner or dog food.
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A slice of pork belly, with a thick layer of fat. "If we confirm that fat is a basic taste quality, it's the equivalent of saying chartreuse is a primary color," Richard Mattes of Purdue University says. "It changes our basic understanding of what taste is."
The very sight of this lacy, green herb can cause some people to scream. The great cilantro debate heats up as scientists start pinpointing cilantrophobe genes.
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