Big Data Big Data

With the technology to conduct more nuanced tests, some companies say they can provide more useful detail about how people think in dynamic situations. Marcus Butt/Getty Images/Ikon Images hide caption

toggle caption
Marcus Butt/Getty Images/Ikon Images

Recruiting Better Talent With Brain Games And Big Data

  • Download
  • <iframe src="https://www.npr.org/player/embed/388698620/388902057" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

New York data blogger Ben Wellington sits next to a fire hydrant Sunday in Brooklyn, N.Y. His investigation into the city's parking ticket data found that two Lower Manhattan hydrants on consecutive blocks in Manhattan generated $55,000 a year for the city — off of cars that appeared to be parked legally. RIchard Villa/OZY hide caption

toggle caption
RIchard Villa/OZY

A global positioning receiver on the top of a combine harvester at a farm in Warwick, Md., in June. The equipment uses sensors and computers to help drive the combine along the route where the crops were planted, judge the composition of a crop and generate crop yield reports. Brendan Smialowski/AFP/Getty Images hide caption

toggle caption
Brendan Smialowski/AFP/Getty Images

Britain's Andy Murray plays a return to Canada's Milos Raonic during their singles ATP World Tour tennis finals match Tuesday at the O2 arena in London. Tim Ireland/AP hide caption

toggle caption
Tim Ireland/AP

Microsoft CEO Satya Nadella speaks at the Future Decoded conference in London on Nov. 10. The company hopes to create new social tools to increase productivity in and out of the workplace. Kevin Coombs/Reuters /Landov hide caption

toggle caption
Kevin Coombs/Reuters /Landov

Microsoft Wants To Mine Data Like A Social Network

  • Download
  • <iframe src="https://www.npr.org/player/embed/363019213/363101538" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

After the Brazil-Germany semifinal, Google's experimental newsroom focused on search trends that don't rub salt in Brazil's wounds. Google hide caption

toggle caption
Google

In Google Newsroom, Brazil Defeat Is Not A Headline

  • Download
  • <iframe src="https://www.npr.org/player/embed/330003058/330038171" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Dave Vockell, CEO of the software company Lyfechannel, takes first place — and wins $20,000 — in the Code-a-Palooza Challenge at Health Datapalooza 2014. David Hathcox/David Hathcox for Health Data Consortium hide caption

toggle caption
David Hathcox/David Hathcox for Health Data Consortium

Power To The Health Data Geeks

  • Download
  • <iframe src="https://www.npr.org/player/embed/321682150/322438106" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A Google data center in Council Bluffs, Iowa. Even online privacy advocates acknowledge that keeping personal data out of the hands of third parties is virtually impossible today. Connie Zhou/AP hide caption

toggle caption
Connie Zhou/AP

If There's Privacy In The Digital Age, It Has A New Definition

  • Download
  • <iframe src="https://www.npr.org/player/embed/285334820/285334821" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The National Security Agency says its massive new data center near Salt Lake City will enhance the agency's ability to analyze the email, text message, cellphone and landline metadata it collects. Rick Bowmer/AP hide caption

toggle caption
Rick Bowmer/AP

Booting Up: New NSA Data Farm Takes Root In Utah

  • Download
  • <iframe src="https://www.npr.org/player/embed/225381596/225480532" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Value and meaning come from relationships and context. A physical object, such as a quarter, only holds the value we give it. It has no intrinsic worth. iStockphoto.com hide caption

toggle caption
iStockphoto.com

Big Data may not be much to look at, but it can be powerful stuff. For instance, this is what the new National Security Agency (NSA) data center in Bluffdale, Utah, looks like. George Frey/Getty Images hide caption

toggle caption
George Frey/Getty Images

Jonathan Bush, co-founder, athenahealth, at Health Datapalooza IV, where he urged the government to release more data on health care quality and costs. FotoBriceno for Health Data Consortium/Health Data Consortium hide caption

toggle caption
FotoBriceno for Health Data Consortium/Health Data Consortium

Datapalooza: A Concept, A Conference And A Movement

  • Download
  • <iframe src="https://www.npr.org/player/embed/189565146/189544488" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript