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Produce is often accompanied by signs like this one at a King Soopers grocery store in Fort Collins, Colo. But customers are often confused by their meaning, which is one reason the Organic Trade Association is trying to raise money for a "checkoff" to pay for consumer advertising and research. Luke Runyon/Harvest Public Media/KUNC hide caption

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Luke Runyon/Harvest Public Media/KUNC

Farmers, Trade Association Debate Merits Of Organic Marketing Fund

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"The Other White Meat" slogan has been a popular promotion for pork since the 1980s. But a recent lawsuit raises questions about who owns it and who pays. ugod/ hide caption

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