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Amazon's Grocery Delivery: A Trojan Horse To Get In Your Door

Amazon has been testing its AmazonFresh delivery service in the Seattle area since 2007. Joe Nicholson/AP hide caption

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Joe Nicholson/AP

The Salt

Amazon's Grocery Delivery: A Trojan Horse To Get In Your Door

June 5, 2013 • Yes, the Web is littered with the corpses of failed online grocers. But AmazonFresh doesn't have to be a cash cow for the retail giant, because Amazon can also drop off books with your bananas. And for consumers, it could mean convenience, no minimum fees, pre-dawn drop-off and maybe even delivery of local, artisanal goods.

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