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"I had one day I worked six hours and made $50. It really wasn't worth it. ... But it doesn't happen that often," says Hilary Gordon, who works as a shopper for the grocery delivery app Instacart in a suburb of Sacramento, Calif. "The other day I worked 11-and-a-half hours and made $265. Great? No. But good." Alina Selyukh/NPR hide caption

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Alina Selyukh/NPR

Why Suburban Moms Are Delivering Your Groceries

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A woman pushing a stroller walks in front of a Rakuten Cafe store at a shopping district in Tokyo in 2014. Rakuten is Japan's largest e-commerce company. Yuya Shino/Reuters hide caption

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Yuya Shino/Reuters

Analysts say that the experience of shopping at Whole Foods might change in the near future now that the retailer is being bought by Amazon. Stephen Hilger/Bloomberg/Getty Images hide caption

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Stephen Hilger/Bloomberg/Getty Images

A little booze can't hurt: The Hy-Vee grocery chain has added a Market Grille to several of its locations in the Midwest and Great Plains. You can order drinks and dinner before or after you do your grocery shopping. Courtesy of Hy-Vee Market Grille hide caption

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Courtesy of Hy-Vee Market Grille

Amazon has been testing its AmazonFresh delivery service in the Seattle area since 2007. Joe Nicholson/AP hide caption

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Joe Nicholson/AP