Does one look better than the other? Why? Are you sure you know why? Juan Monino/iStockphoto.com hide caption toggle caption Juan Monino/iStockphoto.com Opinion 13.7: Cosmos And Culture Don't Blame Your Unconscious Mind For Your Own Actions June 24, 2013 Psychologists often appeal to unconscious beliefs and associations when explaining bias and discrimination. Commentator Tania Lombrozo considers some new results that question whether unconscious beliefs really do govern our behavior.