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At sign-up events like this one in Los Angeles in 2013, Covered California pledged "affordability" in health insurance as one of its main selling points. Lucy Nicholson/Reuters/Landov hide caption

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Lucy Nicholson/Reuters/Landov

Selling Health Care To California's Latinos Got Lost In Translation

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Peter Lee, the executive director California's health insurance marketplace, says he's pleased by the number of young people already signing up. Max Whittaker/Getty Images hide caption

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Max Whittaker/Getty Images