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You're going to have to work a little harder to get your Cracker Jack prize. Mike Mozart/Flickr hide caption

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Mike Mozart/Flickr

Cracker Jack's Prize In The Box Will Now Be Digitized

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Although food entrepreneur Tim West's family legacy is in Doritos chips, he wants to shake up the food system — with sustainable, healthful food. Vignesh Ramachandran/Ozy hide caption

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Vignesh Ramachandran/Ozy