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Jeff Williams, Apple's chief operating officer, speaks about the new Apple Watch Series 4 at the company's product-launch event in Cupertino, Calif., on Wednesday. The new Watch includes a sensor allowing users to take an electrocardiogram they can share with their doctor. Stephen Lam/Reuters hide caption

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Stephen Lam/Reuters

Apple executive Philip Schiller presents a wireless charging system, displayed with the new iPhone X and Apple Watch alongside cordless headphones called AirPods. Josh Edelson/AFP/Getty Images hide caption

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Josh Edelson/AFP/Getty Images

The Smart Watch That Looks Best Paired With A 'Borrowed' Super Bowl Ring

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The author, modeling her mother's watch. Laura Sydell/NPR hide caption

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Laura Sydell/NPR

At The Heart Of A Watch, Tested By Time

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As the Apple Watch goes on sale Friday, it's unclear if the gadget and others like it can attain the utility and prominence smartphones have in the past eight years. Ryan Emberley/AP hide caption

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Ryan Emberley/AP

Will Apple's Newest Gadget Ignite A Smart Watch Movement?

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A video about the Apple Watch is shown during an Apple special event in Cupertino, Calif. Justin Sullivan/Getty Images hide caption

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Justin Sullivan/Getty Images

The 2014 Tech Trends We'll Still Be Talking About Next Year

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