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Ello is a new, invitation-only social network that aims to thrive and survive on a business model that does not include selling user data or advertising. Ello.co hide caption

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'Ello' Aims For A Return To Ad-Free Social Networking

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Drag queens Lil Miss Hot Mess (left) and Sister Roma join other activists for a news conference at San Francisco City Hall on Sept. 17 to speak out against Facebook's rule on using legal names for profiles. Eric Risberg/AP hide caption

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Eric Risberg/AP