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ryan reynolds

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Actor Ryan Reynolds is part owner of Mint Mobile and stars in ads for the budget cellular carrier which is being sold to T-Mobile. Lisa O'Connor/AFP via Getty Images hide caption

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Lisa O'Connor/AFP via Getty Images

Advertisers used to guard their commercials until they aired on TV. Now, advertisers harness the power of Internet virality and release ads before the big game. Frederick M. Brown/Getty Images hide caption

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Frederick M. Brown/Getty Images