A file photo from last year shows the Netflix logo on an iPhone in Philadelphia. The streaming service and production house fell short of its second-quarter target by more than a million subscribers, even as it posted better-than-expected earnings for the period.
Netflix CEO Reed Hastings delivers a keynote address at the 2016 CES trade show in Las Vegas. Big entertainment rival Disney could challenge the service that made binge-watching popular.
Apple CEO Tim Cook introduces the new Apple TV app during a product launch event in Cupertino, Calif., in October. The company now plans to make original movies and TV programming, according to sources.
Josh Edelson/AFP/Getty Images