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beer history

Beyond ingredients and recipes, Guinness has used aggressive exporting and clever marketing to become a global brand. Jirka Matousek/Flickr hide caption

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Jirka Matousek/Flickr

Behind The Genius Of Guinness, Ireland's Most Popular Tourist Attraction

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Left: A bartender at Hops & Barley brew pub pours a pint of beer in Berlin, Germany. Right: A portrait of Martin Luther. The protest that Luther launched 500 years ago not only revamped how Europe worshiped, but also how it drank. He and his followers promoted hops in beer as an act of rebellion against the Catholic Church. left: Adam Berry Right: Ullstein bild via/Getty Images hide caption

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left: Adam Berry Right: Ullstein bild via/Getty Images

A still from Budweiser's Super Bowl ad tells the story of one of Budweiser's founders. Budweiser via YouTube/ Screenshot by NPR hide caption

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Budweiser via YouTube/ Screenshot by NPR