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Close to two-thirds of Americans say they've bought something on Amazon, according to a new NPR/Marist poll. That's more than 90 percent of America's online shoppers. James Yang for NPR hide caption

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James Yang for NPR

What Americans Told Us About Online Shopping Says A Lot About Amazon

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The Grinch, played by Jim Carrey, conspires with his dog Max to deprive the Whos of their favorite holiday in the live-action adaptation Dr. Seuss' How The Grinch Stole Christmas. Getty Images/Getty Images hide caption

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Getty Images/Getty Images

Rewarding customers when they choose slower shipping options is one way online retailers are reacting to a recent decision by UPS to add a holiday surcharge during peak delivery days. David Goldman/AP hide caption

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David Goldman/AP

Walmart customers will be able to place an order by simply saying it out loud, using either the voice-activated speaker Google Home (left) or the Google Assistant app. Eric Risberg/AP hide caption

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Eric Risberg/AP

Peter Reynolds, owner of Blue Bunny Books in Dedham, Mass., says he hopes the unique atmosphere will keep customers coming to independent bookstores like his. Robin Lubbock/WBUR hide caption

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Robin Lubbock/WBUR