The Flufferrettes perform at the 12th annual What the Fluff? festival, celebrating 100 years of Marshmallow Fluff. Carolyn Beans/Carolyn Beans hide caption toggle caption Carolyn Beans/Carolyn Beans The Salt 'What The Fluff?' Celebrates A Century Of Peanut Butter's Marshmallow Friend September 30, 2017 • The people of Massachusetts celebrated the centennial in sticky style with a festival — including thousands of Fluffernutter sandwiches — in the neighborhood where Fluff was first whipped up.
