Heineken
A tweet by Chance the Rapper, shown at the 2017 BET Awards, slamming a racist ad may have illustrated the old adage: "All press is good press." Frederick M. Brown/Getty Images hide caption
Two businessmen reach to shake hands across a red line. Gary Waters/Getty Images/Ikon Images hide caption
Heineken has bottling plants around the world. Taylor Weidman/Bloomberg via Getty Images hide caption