Children play in the fountains near the Monument of Glory statue in Samara, Russia. The city's utility company is urging residents to conserve water during the World Cup. Stuart Franklin/FIFA via Getty Images hide caption toggle caption Stuart Franklin/FIFA via Getty Images World Cup World Cup Host City Jokes That To Save Water, People Should Shower In Pairs July 5, 2018 As the tournament and the weather heat up, the city of Samara wants locals to remember to conserve water. Their suggestion: Shower together!