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Food assistance recipients spend about 10 percent of their food budget on sugary drinks, while the rest of the population spends about 7 percent. David Paul Morris/Bloomberg via Getty Images hide caption

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David Paul Morris/Bloomberg via Getty Images

Brian Wansink demonstrates his "bottomless bowl of soup" — used to show that people eat more when served in a bowl secretly replenished from the inside — after he was awarded a 2007 Ig Nobel Prize in 2007 at Harvard University. Wansink made a name for himself producing pithy, palatable studies that connected people's eating habits with cues from their environment. Stan Honda/AFP/Getty Images hide caption

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Stan Honda/AFP/Getty Images