nutritional yeast

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How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity

There is a whole subset of people who can't imagine popcorn without a sprinkling of nutritional yeast, which is naturally full of B vitamins that are harder to come by in meat-free diets. Getty Images hide caption

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The Salt

How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity

December 28, 2018 • Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all yeast, and it's just now rebounding.