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Focusing less on the meat-free or health aspects of plant-based dishes, like this jackfruit burger — and more on their flavor, mouthfeel and provenance — could go a long way toward getting meat lovers to choose these options more often. That's according to research by the World Resources Institute's Better Buying Lab in conjunction with food chains, marketers and behavioral economists. Westend61/Getty Images hide caption

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How To Get Meat Eaters To Eat More Plant-Based Foods? Make Their Mouths Water

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