Accessibility links
Levi's Levi's
Stories About

Levi's

Sunday

Durable and enduring, blue jeans turn 150

Pedestrians pass the Levi's store in in New York's Times Square. An immigrant and tailor named Jacob Davis teamed up with dry goods merchant Levi Strauss to patent the first riveted blue jeans in 1873. Richard Drew/AP hide caption

toggle caption
Richard Drew/AP

Moments in history

Durable and enduring, blue jeans turn 150

It's hard to imagine a piece of clothing that's more wrapped up in American history and mythology than blue jeans. They were invented 150 years ago.

Durable and enduring, blue jeans turn 150

Listen · 3:08
Transcript
  • Download
  • <iframe src="https://www.npr.org/player/embed/1177391804/1177395527" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Friday

Monday

Levi's halts sales in Russia, evoking Cold War scrambles for blue jeans

Levi Strauss & Co. has pledged to support its employers, partners and their families affected by the decision in the coming months. Justin Sullivan/Getty Images hide caption

toggle caption
Justin Sullivan/Getty Images

Ukraine invasion — explained

Levi's halts sales in Russia, evoking Cold War scrambles for blue jeans

Levi's is suspending commercial operations in Russia, citing its aggression in Ukraine. The company's iconic blue jeans represented freedom and capitalism during the days of the Soviet Union.

Wednesday