On Madison Avenue, Old Players Learn a New Game BBDO, the agency that's handled General Electric's account for 80 years, is an ad-industry legend. But new technologies threaten to make its favored methods obsolete.
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On Madison Avenue, Old Players Learn a New Game

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On Madison Avenue, Old Players Learn a New Game

On Madison Avenue, Old Players Learn a New Game

On Madison Avenue, Old Players Learn a New Game

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  • <iframe src="https://www.npr.org/player/embed/10061997/10063611" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

David Lubars, chairman and chief creative officer of BBDO North America, has been shaking up the venerable ad agency. Courtesy BBDO hide caption

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Courtesy BBDO

David Lubars, chairman and chief creative officer of BBDO North America, has been shaking up the venerable ad agency.

Courtesy BBDO

'The New Ad Age'

Commerce as Art?

Movie poster for Cubicle Courtesy BBDO hide caption

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Courtesy BBDO

Movie poster for Cubicle

Courtesy BBDO

'Re:think the Agency'

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