Swiss Watchmaker Consults Indian Astrology
RENEE MONTAGNE, host:
And our last word in business today is about a merger between traditional Swiss watch-making and ancient Indian astrology. The word is: another dimension of time. Last week, a Swiss watchmaker unveiled a line of watches that incorporates elements of a traditional Indian astrological calendar. On the face of these mechanical timepieces, there's a small window that fills up with color at the start of a 90-minute period in which many Indians believe dark astral forces could strike. Chitra Subramaniam runs the watch company.
Ms. CHITRA SUBRAMANIAM (Watchmaker): No contract in India of any consequence is signed without consulting this period. Nothing important in India is either begun or ventured into without consulting this period.
MONTAGNE: The company, BorgeauD, says nearly all 650 of the watches have been sold; and they start, by the way, at $2,000.
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