From Sunglasses To Sneakers -- NPR's Madeleine Brand reports that Oakley, a manufacturer of sunglasses, is now entering the sneaker industry in hopes of reviving sagging sales and capturing the lucrative youth market. Its first release - a black and yellow pinstriped kevlar sneaker with a motorcycle tire tread for a sole - is expected to make a distinct impression on the market.
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From Sunglasses To Sneakers

Only Available in Archive Formats.
From Sunglasses To Sneakers

From Sunglasses To Sneakers

From Sunglasses To Sneakers

Only Available in Archive Formats.

— NPR's Madeleine Brand reports that Oakley, a manufacturer of sunglasses, is now entering the sneaker industry in hopes of reviving sagging sales and capturing the lucrative youth market. Its first release - a black and yellow pinstriped kevlar sneaker with a motorcycle tire tread for a sole - is expected to make a distinct impression on the market.