Political Semantics And The Art Of The Slogan From FDR's "New Deal" and LBJ's "Great Society" to Barack Obama's effort to create a "New Foundation", politicians (and their speech writers) have long used words to brand their ideas. Geoff Nunberg reflects on the politics of political phrasing.
NPR logo

Political Semantics And The Art Of The Slogan

  • Download
  • <iframe src="https://www.npr.org/player/embed/104782089/104782338" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Political Semantics And The Art Of The Slogan

Political Semantics And The Art Of The Slogan

Political Semantics And The Art Of The Slogan

  • Download
  • <iframe src="https://www.npr.org/player/embed/104782089/104782338" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

From FDR's "New Deal" and LBJ's "Great Society" to Barack Obama's effort to create a "New Foundation", politicians (and their speech writers) have long used words to brand their ideas. Geoff Nunberg reflects on the politics of political phrasing.

Nunberg is a professor at the School of Information at the University of California Berkeley.