Remembering GM's Alfred P. Sloan Longtime CEO Alfred P. Sloan made General Motors an industrial giant. His call for "a car for every purse and purpose" is now called market segmentation. Former GM executive William Pelfrey, author of the book Billy, Alfred, and General Motors, offers his insight.

Remembering GM's Alfred P. Sloan

Remembering GM's Alfred P. Sloan

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Longtime CEO Alfred P. Sloan made General Motors an industrial giant. His call for "a car for every purse and purpose" is now called market segmentation.

Former GM executive William Pelfrey, author of the book Billy, Alfred, and General Motors, says Sloan, who ran the company during the early part of the 20th century, advocated managing the business based on facts rather than intuition.

"He took a loose conglomeration of companies, that many people would say made no rhyme nor reason — the way they were put together — made sense of it, and turned it into, indeed, the greatest industrial enterprise the world had ever seen," Pelfrey says.