Roadside Advertising Goes Digital Digital billboards — giant TV screens that flash new ads every few seconds — are going up across the country. The flashy outdoor ads have raised questions about driver safety. Kevin Fry, president of Scenic America, talks about his irritation with what he views as the latest roadside eyesore.

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Roadside Advertising Goes Digital

May 30, 200710:00 AM ET

Heard on Talk of the Nation

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Digital billboards — giant TV screens that flash new ads every few seconds — are going up across the country. The flashy outdoor ads have raised questions about taste and about driver safety. Kevin Fry, president of Scenic America, talks about his irritation with what he views as the latest roadside eye-sore.

Kevin Fry, president of Scenic America