Why We Do What We Do Host Alex Chadwick talks with French-born medical anthropologist, Clotaire Rapaille, who's made a career of studying why people decide to buy certain products or vote for particular political candidates. Rapaille says he's cracked the code to understanding American culture.
NPR logo

Why We Do What We Do

Only Available in Archive Formats.
Why We Do What We Do

Why We Do What We Do

Why We Do What We Do

Only Available in Archive Formats.

Host Alex Chadwick talks with French-born medical anthropologist, Clotaire Rapaille, who's made a career of studying why people decide to buy certain products or vote for particular political candidates. Rapaille says he's cracked the code to understanding American culture.